Love watching videos? Ah! Everyone loves it! Varieties of web series and engaging videos are seen and loved by all which are often produced by iconic channels. There are always places and videos that you may like or you may not like. But we have to keep in mind that everyone's choice and taste is not the same. So things should always be presented in a way that is liked, loved and respected by all in every means.
TVFPlay is one of India's most loved online streaming platform. Youngsters enjoy the entertaining original web series here a lot.
Read the TVFPlay success story below and know more about what you don't know yet!
COMPANY HIGHLIGHTS
| Startup Name | TVFPlay (The Viral Fever) |
|---|---|
| Founder | Arunabh Kumar |
| Founded | 3rd August 2015 |
| Headquarters | Mumbai, Maharashtra, India |
| Parent Organization | Contagious Online Media Pvt. Ltd. |
| Sector | Entertainment and Online Media |
| Website | tvfplay.com |
TVFPlay (The Viral Fever) - About
TVFPlay (The Viral Fever) - How They Earn?
TVFPlay (The Viral Fever) - Founder And Team
TVFPlay (The Viral Fever) - Tagline, Slogan And Logo
TVFPlay (The Viral Fever) - Business Model
TVFPlay (The Viral Fever) - Revenue Model
TVFPlay (The Viral Fever) - Funding And Investors
TVFPlay (The Viral Fever) - How Is It Becoming Viral?
TVFPlay (The Viral Fever) - Growth
TVFPlay (The Viral Fever) - Competitors
TVFPlay (The Viral Fever) - Future Plans
TVFPlay (The Viral Fever) - About
TVFPlay started as an online YouTube channel which was introduced by TVF Media Labs in 2010. As mentioned above, the name of the parent organisation. It's presently occupied by them. The company's motive is to reach out to the younger population who loves watching television entertainments. It was one of the early comings of the Indian digital entertainment component.
StartupTalky
TVFPlay (The Viral Fever) - How They Earn?
Most of the time, rules are kind of the same for these sorts of apps. Once, the company finds that there is a significant mass of customers, they can monetize via subscriptions. Obviously for such kind of companies subscriptions are the keys to earn. They have got 2 million + subscribers on YouTube. The company usually makes money via YouTube advertisements that we see before the video begins. YouTube advertisements can make a lot of money from around $1 to $5 per 1000 views. But anyway it's not adequate to make videos on a large scale.
TVFPlay (The Viral Fever) - Founder And Team
Arunabh Kumar is the founder and the creative experiment officer of the company as it's mentioned above. He was born in 1982 November 26th. He faced a number of troubles in his life and there seems to be no end of that. He works on presenting various sorts of social issues. He is also the builder of the frictional web series such as Permanent Roommates and Pitchers. But he was also accused of sexual harassment that took place at his company while working. It was faced by 2 employed women.
TVFPlay (The Viral Fever) - Tagline, Slogan And Logo
The tagline of the company is Sab Qtiyapa Hai. It's very very popular among the youngsters. This tagline defines their group that the team is entirely focused on producing something funny rather than acquiring fame. The one and the only man behind the invention is Arunabh Kumar - the founder and CEO of the company.
Let's come to the logo part!
TVFPlay (The Viral Fever) - Business Model
The major source of income of the company is brand sponsorship from several brands like Ola, CommonFloor, Tata etc and also from advertisements via YouTube as mentioned above. The company has also got its own app so it's profitable for them to have something of their own. They made it possible by hosting numerous funny videos which was their objective for the youngsters of today. They succeeded indeed in fulfilling the promises they made in the beginning. Now we have come halfway through the article and we know a lot which we didn't know before. I know the answer is yes!
TVFPlay (The Viral Fever) - Revenue Model
The company is an online content channel created by the founder Arunabh Kumar. It generates revenue from YouTube as well as from other brands. This way they also acquire numerous clients which is a part of the revenue model. YouTube pays them for every advertisement. The company even gets more revenue when someone clicks on their adds. But they don't get the payment if anybody likes or shares their tape or even comment on it no revenues are gathered in that case. It has got 5million + downloaders.
TVFPlay (The Viral Fever) - Funding And Investors
TVFPlay has collected a total amount of $21 Million in funding over the 3 funding rounds.
| Date | Transaction Name | Amount Raised | Lead Investor |
|---|---|---|---|
| May 22, 2019 | Series D | $5 Million | Tiger Global Management |
| July 20, 2018 | Venture Round | $6 Million | Tiger Global Management |
| February 17, 2016 | Venture Round | $10 Million | Tiger Global Management |
TVFPlay is funded by only 1 investor. It is Tiger Global Management.
TVFPlay (The Viral Fever) - How Is It Becoming Viral?
The company has earned millennial audiences. Especially it ranges between 18 to 35-year-olds. These people watch several videos each day. For more than 3hours in such sort of platforms. The spectators, as well as the viewing time, is growing every day with the help of the media. The strategy of the company is to offer local and youth-oriented content. This is the only formula they are using and the spectators are helping them to launch and perform well with various targets in India.
TVFPlay (The Viral Fever) - Growth
The 1st web series of the company 'Permanent Roommates' debuted. It was the 2nd most viewed long-term web series in the world at that time. Pitchers was a production of this company. It was released and the story was how 4 friends quit their jobs to build a startup company of their own by facing various obstacles. These 2 shows were very popular when it was released and was almost watched by all over the world starting from the youngsters to the middle-aged ones. The way you provide more likely things to your youngsters the more you build your own empire and grow with strength.
TVFPlay (The Viral Fever) - Competitors
The competitors of the company are Apalya, YuppTV, Livestream, Spuul, Hantover, Dacast, Disney+Hotstar, iStreamPlanet, NexGTv and iflix. All together they have raised a sum which is more than 842.7 million. It is more than what all did except. TVF's revenue is the 10th ranked company among its top 10 competitors.
StartupTalky
TVFPlay (The Viral Fever) - Future Plans
The company has got big plans for 2020 and more years to come. In the year 2019, it released 12 original shows and it has got plans of releasing 20 original shows this year in platforms like MX Player, Netflix and Amazon Prime Video. The CEO says when they released 12 original shows, great success came to them and maybe when they will be releasing 20 something great is waiting for the entire team. Their contents are licensed and well received by Netflix and it's a big thing for the entire startup company. It also puts its content on it's YouTube channel. The biggest hit of theirs was Kota Factory. They aspire to bring more such for it's waiting youngsters.
StartupTalky
Author: Purbalee Dutta
Source : https://startuptalky.com/tvfplay-success-story/
Date : 2020-10-01T06:18:32.000Z