The content in this post has been approved by the organization it is based on.
What is the beginning to a good day look like? Do you like tea? Do you relish it? Is it your everyday ritual to start your day with a cup of amazing tea? And when that cup of tea is just perfect, does it not give you utmost satisfaction? THAT! Utmost satisfaction is what Tea gives you every single morning. Chai is something that runs in the blood of many Indians. Chai is like oxygen for many. The morning ritual starts with a cup of Chai for many people. It’s what gets people going. But as time advances so do people’s choices.
The Indian Tea market is driven by the increasing demand of the beverage in the country, preferred by various socio-economic classes. Since Tea is an inexpensive beverage, and is consumed across all socio-economic consumer groups. Its affordability has been a major catalyst which has supported the popularity of tea across various developing markets, a majority of whom belong to low income groups. India is famous for its diverse flavours and tastes and has been a pioneer in the tea industry.
Samaara strives to give their customers the best. And we leave no stones unturned to give our customers the best.
Samaara Tea- Company Highlights
| Company Name | Samaara Tea |
|---|---|
| Founder | Mr. Dheer Shah |
| Headquarter | Surat |
| Sector | FMCG |
| Founded | 2018 |
| Website | smaaratea.com |
| Registered Entity Name | Jivraj Tea Company |
Samaara Tea- About and How it Works
Samaara Tea- Founder
How Was Samaara Tea Founded
Samaara Tea- Name, Tagline and Logo
Samaara Tea- Vision and Mission
Samaara Tea- Target Market Size
Samaara Tea- Products and Services
Samaara Tea- Business and Revenue Model
Samaara Tea- Customers/ Clients
Samaara Tea- Challenges
Samaara Tea- Future Plans
Samaara Tea- About and How it Works
Samaara Tea is a premium tea venture by Jivraj Tea Company, Bhagal, Surat. They already have an international market presence in the Middle East, South Africa, USA, UK, New Zealand, Europe and Singapore. Their Product ranges in Black Tea, Green Tea, Tea Bags and Instant Mixes.
Samara brings a variety of teas to excite various taste buds. Exported to over 25 countries worldwide, Samaara has been serving premium tea for the past 3 years. With a lot of people loving Samaara for the quality it provides, it has been able to make its presence felt globally. Samaara always strives to deliver quality products and with an exceptional on-time service. The company constantly pushes its limits and brings out new products to serve the customers.
As the markets change, so does the approach and that is what has kept Samaara loved by everyone. The quality and taste of the Samaara range is unparalleled and that’s the reason, the connoisseurs vouch for it. With its tea variants of Strong Aroma, Loose Green Tea and Instant Tea Premix, Samaara hopes to add more flavours and increase its product line. Samaara is all set to delight everyone around the world with its taste and quality!
StartupTalky
Samaara Tea- Founder
Samaara Tea is founded solely by Mr. Dheer Shah.
Mr. Shah has worked with Jivraj Tea company Education Background - Bachelors in Business Administration. His past time hobbies are Reading, Travelling and Listening Music. The main objective behind launching the brand was to make it a premium Tea Brand Which has its own stand in Export market and attract more youthful customers.
StartupTalky
Team Structure at Samaara tea consists of:
- Dheer Shah - CEO & Founder
- Rahul Thakkar - Exports & E-commerce Manager
- Ankur Dhanuka - Exports & E-commerce Manager
- Ishita Singhvi - Marketing & E-commerce Co-ordinator
The work culture of the company, which is fun and a team who has a hunger for knowledge. The team is always hustling to provide the best product to their customers and be that cup of strong tea everyone is looking for. They Don’t have a specific format for Hiring Candidates. It is based on a mix of merit and experience.
StartupTalky
How Was Samaara Tea Founded
As the markets change, so does the approach and that is what has kept Samaara loved by everyone. The quality and taste of the Samaara range is unparalleled and that’s the reason, the connoisseurs vouch for it. With its tea variants of Strong Aroma, Loose Green Tea and Instant Tea Premix, Samaara hopes to add more flavours and increase its product line. Through travelling and interacting with new people around the world. Samaara has been composing and serving a beautiful symphony of flavours and textures to the tea lovers globally.
StartupTalky
Samaara Tea has the perfect fusion of age-old traditions that are infused with contemporary taste and strong colour. They provide the best quality packaging which helps in retaining the aroma of tea. Exported to over 25 countries worldwide, Samaara has been serving premium tea for the past 3 years.
Samaara Tea- Name, Tagline and Logo
The brand serves tea to millions of cups every morning and the best part for the brand name is that a loving father named it after his beloved daughter- “Samaara.”
Samaara Tea- Vision and Mission
Samaara wants to create their online presence in India and they wish to make maximum sales from their website (under construction) only. Their Goal is to provide a beautiful symphony of flavours and textures to the tea lovers globally.
Samaara Tea- Target Market Size
The global tea market reached a volume of 6.2 Million Tons in 2018, registering a CAGR of 5.63% during 2011-2018. The global tea market is expected to witness a CAGR of 4.5%, during the forecast period 2020-2025. Black and green tea are the two most widely consumed products, with a market share of almost 39.19% and 30.54% respectively, in 2018. In 2019, the global tea market reached a volume of 6.5 million tons.
StartupTalky
According to a new report by Expert market research titled, ‘Indian Tea Market Report and Forecast 2020-2025‘, the Indian tea market consumption reached a volume of almost 1.10 million tons of tea in 2019. The market consumption is further expected to grow at a CAGR of 4% in the forecast period of 2020-2025 to attain 1.40 million tons by 2025. In case of India, it can be estimated that between 2019 to 2025 the tea production and consumption level will be increased at a CAGR of 2.88% and 2.25% respectively. The production and consumption level expect to touch the value of 1665.57 Million Kg and 1275.86 Kg respectively by 2025.
Samaara Tea- Products and Services
Every flavour of Samaara tea has a unique aroma and is made up of customary blend. The secret behind Samaara Tea is that it comes right from the tea gardens in Assam and is infused with all the goodness of nature. The tea for this premium brand is hand-picked delicately and methodically processed which brings forth the perfect cup of tea with rich flavours and arousing aroma. The quality of the tea leaves, captivating aroma and strong flavours is what sets Samaara Tea aside.
Samaara Tea’s rich quality remains unmatched and with its alluring variety of blends. Every little component is finely taken care of by them and Samaara treat tea with utmost respect and care. Every blend of it goes through different quality control procedures just so that their dear customers can have their perfect cup of tea and kick-start their day with high energy. Apart from that, every batch that is manufactured undergoes blind tasting that is taken up by renowned tea masters just so that the taste their consumers get is of the highest quality that makes various taste buds beg for more. Because it lasts longer, and more consumption i.e. approximately 330 cups per KG.
Samaara started with a premium range of tea blends from Assam and is now also into marketing some scrumptious snacks that will add the perfect element of something sweet and something salty to tea time! Initially, Samaara started in South Gujarat, India, but it slowly spread its wings and is now reaching globally to sell its strong and aromatic tea blends.
Samaara Tea- Business and Revenue Model
The current business model used is of a D2C brand in-order to streamline the buying journey and allows them to retain full control of the manufacturing, marketing, and distribution of our products. The key to success for them was to understand that consumers still want what they have always wanted: quality and convenience. By using a D2C approach, they were able to cater these points.
Samaara Tea- Customers/ Clients
Samaara Tea launched their Social media with creatives that focused on a campaign #kadakhai that was created keeping in the mind. The main USP of the product which is strong aroma tea. To increase brand awareness domestically and internationally, they associated it with lifestyle and food bloggers to spread the word and share their experiences with the product. Also, Samaara Tea drove various PR coverages to build an awareness in the world of Media.
StartupTalky
Samaara Tea- Challenges
Samaara Tea being an FMCG company, the major challenge they faced was shipping and shipping cost. To solve this, they started using recyclable materials for packaging.
Samaara Tea- Future Plans
The company’s current turnover is 7 Crores, internationally.
| Years | Product Variants | Geographies | Team size | Turnover |
|---|---|---|---|---|
| Today | 5 | Middle East, South Africa, USA, UK, Europe, Singapore, New Zealand and India | 4 | Domestic – 0 International – 3 Crores |
| After 5 years | 8 | +Asia Pacific | 15 | Domestic – 60 Cr International – 40 Cr |
| After 10 years | 10 | Grow Deeper | 100+ | Domestic – 150 Cr International – 100 Cr |
| After 15 years | 10 | 200 + |
Author: Avantika Bhardwaj
Source : https://startuptalky.com/samaara-tea-success-story/
Date : 2020-09-30T12:48:41.000Z