A world where sincere and keen students have 24-7 worldwide access to an unlimited team of personal tutors, each an expert in their field and giving expert advice. The tutors explain their subjects in simple, practical language and are even willing to repeat lessons, all this is free or comes at a minimal cost. The instructional and overly amazing platform has been established and is known as Udemy.
The efforts of education entrepreneurs are revolutionizing traditional learning methods by replacing classroom instruction and fixed curricula with self-paced, online education and instruction from subject experts around the world. They are also giving liberty as sources of knowledge are free by recognizing expertise wherever it may be found. With their help, anyone can be an expert.
About Udemy
Speaking of facts, Udemy is the world's largest online learning platform, aiming mainly at professional adults and students. It has probably more than 30 million users like students and 50,000 instructors teaching courses in over 60 languages. Udemy had been over 245 million course enrollments over a period.
Udemy is one place where the user can get access to a huge number of new courses. The amazing part is that courses from various domains are available and also in various languages to meet the learner's expectations and easy understanding.
It is based in California with $48 million in funding intending to continue to do the same in the future. The company has created a technological platform that allows new instructors to plan, create, design, and produce video instructions for almost any subject.
Udemy targets several different markets. The tutor or instructor who creates the course, the student who takes the course, and organizations that might utilize Udemy technology to create specialized courses as a branded product or for internal employee use.
Udemy offers 20,000 video instruction courses in categories ranging from different categories. There are more than 10,000 instructors globally, over 800 new courses are added each month. The rapid growth of the student base is 4 million views. There are more than 80,000 lectures which are available in 10 different languages and 190 countries.
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Udemy business strategy
There are other edtech companies like Coursera who have helped academic institutions get online. When it comes to Udemy, it has adopted other path, that of helping candidates to become an instructor.
When Udemy started, it was effortless to set up an online course and start selling it, making additional income online. On the contrary, Udemy also built up its b2b platform over the years, with Udemy for the Business offering, which targeted a completely different customer.
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Marketing ways of Udemy
In any course of establishing the business in the market or even after setting it up, marketing has to be given its importance as it attracts more attention and customer base. Udemy has its specific way to attract the target audience and make them believe in them. There are several marketing strategies of Udemy to count on, some are:
Specific goals should be set
Udemy gets itself started by giving a revenue target to achieve to their team and try to get the plan working through online marketing.
Solving Problems of Customers
Acknowledging and solving doubts and problems of students is a mandatory move, it gives the company an obvious and attractive marketing message and a clear reason for them to purchase the product and in this case, the course.
Try getting 5-star reviews
Whenever a user plans to purchase something, he checks all the data about it and then makes a choice. The very thing the customer checks is the product reviews and how well it suits him/her. The organization needs to get "Great" for maintaining the image which will also help kickstart and grow the business.
Choose the Right Keywords and Topics
Marketing is all about hitting right on the nerve and leaving an impact on the customer whenever the product or service is advertised. the team need to use appropriate keywords to get an organic search result. The keywords will help the users choose, so it has to be made sure the topic is in demand and frequently searched.
Following up on Customers
Following and engaging with students is all about building relationships with the students. This will make them comfortable to talk to and have a positive feeling about the company.
Free content to generate leads
Even if the product is paid content, free content can go a long way. Being a technology company that offers online courses in a variety, has recently seen an 800% growth in traffic growth since lowering down on their content marketing efforts. Finding that offering free blog content is an amazing lead generation tool for their paid content.
Conclusion
All-time or lifetime learning is crucial to maintain a position in the world and also for personal growth or in the workplace. The required formal coaching are often unavailable or too costly to deliver knowledge that benefits students in their professions.
Udemy is an evolving entry into the field of students and education providers. Udemy is likely to maintain its lead in the online video instruction industry and marketing strongly for its tutors and learners.
Author: Vibhavari Madki
Source : https://startuptalky.com/marketing-strategy-of-udemy/
Date : 2020-09-30T16:05:36.000Z