Love eating biryani? Common! almost everyone loves eating Biryani. When you are eating Biryani it really doesn't matter how many plates you are having or when you are having. Whenever we get the smell of this delicious food our mouth literally waters. I hope all the Biryani lovers have been through this phase. This dish is almost every youngster's heartthrob just like it is for any other superstar. As we know all loves chicken, mutton, eggs and all so as a result, we all get these in the same dish and it's also filled up with protein.
Biryani By Kilo is a home-delivery based food service (biryani) chain. The main motive of the company is to offer delicious meals at individual doorsteps. It serves food items like kebabs, phirni and various other Mughal food items.
Read the Biryani by kilo success story below to know more about your most loving heartthrob and enjoy reading, learning, knowing.
Company Highlights
| Startup Name | Biryani By Kilo |
|---|---|
| Headquarters | Noida, Uttar Pradesh, India |
| Founders | Kaushik Roy, Vishal Jindal and Ritesh Sinha |
| Founded | May 2015 |
| Sector | FoodTech |
| Parent Organization | Sky Gate Hospitality |
| Website | biryanibykilo.com |
Biryani By Kilo - About
Biryani By Kilo - Founder And Team
Biryani By Kilo - Startup Story
Biryani By Kilo - Tagline, Slogan And Logo
Biryani By Kilo - Business Model
Biryani By Kilo - Revenue Model
Biryani By Kilo - Funding And Investors
Biryani By Kilo - Franchise
Biryani By Kilo - Growth
Biryani By Kilo - Competitors
Biryani By Kilo - Future Plans
Biryani By Kilo - About
This is a food service and delivery category company that prepares and delivers authentic dishes of biryani. It offers Biryani to the masses. It's a complete delicious food which is loved by all and prepared with flavours, aromas and formulae applied, it appears to be authentic as a result. The company is very versatile in its work and it also caters itself to deliver very well.
StartupTalky
Biryani By Kilo - Founder And Team
Kaushik Roy, Vishal Jindal and Ritesh Sinha are the founding members of the company.
- Kaushik Roy is the founder and CEO of SkyGate Hospitality Pvt Ltd. This is the company that owns the popular brand Biryani by kilo. This man has got experience of 22 years in the foodservice industry which has made things easy for him. Now he runs and is the head of 200 restaurants across diverse categories and formats. This man is very passionate also about music and photography along with delicious food making and texting. His CB Rank as a person is 56,176. Till date, he is the founder of one organization.
- Vishal Jindal is the co-founder and director at SkyGate Hospitality Pvt Ltd. Sources say that he is a big foodie. He is also a Board Advisor at the Singapore based - Ecosystem Advisory. He studied finance from the London Schoool of Economics.
- Ritesh Sinha is the COO of the company. He is also one among the founding members.
Biryani By Kilo - Startup Story
Kaushik Roy and his friend Vishal Jindal thought a lot, selected and resolved on Biryani as their favourite pick. The duo took the entrepreneurial plunge in May 2015 as a new challenge to them with an idea of starting afresh. They thought of conserving the Khansama type of cooking. The startup was a hit among the admirers of the dish - Biryani and now presently is having 11 outlets in Delhi NCR and one in Mumbai. Now they process close to 1000 orders a day with an average order size of more than Rs. 900.
StartupTalky
Biryani By Kilo - Tagline, Slogan And Logo
The tagline of the company is There's always a reason to celebrate…. The logo has got 3 kinds of background colours that are white, black and brown.
Biryani By Kilo - Business Model
The working procedure of the company is that they individually serve cooked Biryani in earthen pots (Handis) for each and every order of theirs. They serve 3 different kinds of Biryani - Hyderabadi, Lucknowi and Kolkata. The company primarily operates under the cloud-kitchen criterion with few dine-ins at various perfect and selected locations based on latent demand. It offers home delivery of traditionally cooked food. It delivers its meals which are totally fresh. It even stays fresh after delivery. The company ensures it.
StartupTalky
Biryani By Kilo - Revenue Model
The company has a staff team members of 300 during the delivery time notwithstanding. It draws all of its Biryani lovers towards it because it's trusted by the consumers of the concerned company. The startup company collected revenue from 2017-18 batch which stands at Rs 12.5 crores and it's currently clocking Rs.2.4 crores a month. Unbelievable! Right? The idea was actually to challenge popular food such as pizza, burger, sushi, noodles etc. Their idea was to serve something desi to all.
Biryani By Kilo - Funding And Investors
Biryani By Kilo has raised an amount of $8.4 Million in funding over the 11 funding rounds.
| Date | Transaction Name | Money Raised | Lead Investor |
|---|---|---|---|
| April 30, 2020 | Series B | Rs 60 Million | - |
| June 20, 2019 | Series A | Rs 300 Million | IvyCap Ventures |
| November 30, 2018 | Seed Round | $286.3,000 | - |
| July 2, 2018 | Seed Round | $1 Million | Ajay Relan, Vinay Mittal |
| April 1, 2018 | Seed Round | $691.5,000 | - |
| November 14, 2017 | Seed Round | $609.8,000 | Startup Equity Partners |
| October 25, 2017 | Seed Round | - | - |
| February 20, 2017 | Angel Round | $380,000 | Chandigarh Angels Network |
| February 17, 2017 | Seed Round | $164,000 | - |
| October 10, 2016 | Seed Round | $103.5,000 | - |
Biryani By Kilo is funded by 17 investors. Nitish Mittersain and Rajandeep Singh are the recent investors.
Biryani By Kilo - Franchise
Presently, the company is having outlets in Delhi NCR - Connaught Place, Shahpurjat, IP Extension, Vasant Kunj, Dwarka, Sector 41 Noida, New Friends Colony, Rajouri Garden, etc and in Mumbai - Andheri East, Chembur, Malad, Powai and Khar West etc.
Biryani By Kilo - Growth
The company claims publicly that it's really doing well and growing it's s business exponentially at a rate of 70% to 80% per coming year with a current sales run rate of $3.4 million that is 24 crores annually. It says that it will become $72 million by 2022. Can you imagine it's not even triple but more than that? They utilised their funds a lot since the beginning and so they are standing here today with tremendous growth known by all.
Biryani By Kilo - Competitors
The competitors of the company are Bright Cellars, Paradise, Charcoal Eats, Biryani Blues and Behrouz . Let's see a few comparisons below!
- Biryani by Kilo vs Bright Cellars
Biryani by kilo is a food services and delivery company found in the year 2015 whereas Bright Cellars works in a different way. They offer the subscription facility to its customers. This company was founded in the year 2014 a year ago. Both are private organizations but have got different tags. Biryani by kilo serves food and liquids within India and have got 443 Twitter followers whereas Bright Cellars serve manufacturing and industrial items along with food and beverages headquartered in Milwaukee, USA and have got 30.9k Twitter followers. Can you imagine 30.9k? It's a big deal to manage to achieve so many!
- Biryani by Kilo vs Biryani Blues
This company is Biryani by Kilo's another rival which was found in the year 2013 before Biryani by Kilo in Gurgaon, Haryana, India. It generates a revenue of $3.1 million which is more than BBK.
- Biryani by Kilo vs Paradise
This company lies in the top competitor list of BBK. It's headquartered in Secunderabad, AP, India. It was founded in the year 1953. Long ago than BBK. Researchers say that this company raises 1724% of the revenue of BBK.
- Biryani by Kilo vs Charcoal Eats
This company is also BBK's one of the top competitors. Both the companies were found in the same year that is 2015. This company is headquartered in the western part of the county which is Maharashtra, India. This company operates in the food processing space especially and what BBK deals with you all know very well. It's a bit different but relatively same because they have the mutual word 'food' within them. It has got inferior employees than BBK.
- Biryani by Kilo vs Behrouz
Everyone's taste and the choices are never the same. You will often find videos on Youtube with arguments that Behrouz is better than BBK. Do all actually believe? I guess firstly we should taste and then comment. I am saying this because I have seen certain videos where I found unbelievable stuffs. Prices of both the companies are almost equal. Yes it's a bit high. Some says BBK is the best biryani that we get online. Some says no. Sometimes there are complaints that the delivery is arriving late. Common man! That's not a big deal. Behrouz provides you with raita and sweets as well. Ratings for BBK is 3.6 and Behrouz is 4.2.
Biryani By Kilo - Future Plans
The company is aiming towards achieving a sales run rate of more than $5.8 million that is Rs. 40 crores in the coming years. The company plans to export it's Handi Biryani to UAE and UK. They are researching varieties of healthy items like quinoa biryani and brown rice biryani. They are opening soon 40 to 50 outlets of their brand in North India. I would personally like to say the future is holding a lot for this company and they will become more successful one day.
Author: Purbalee Dutta
Source : https://startuptalky.com/biryani-by-kilo-success-story/
Date : 2020-09-23T13:32:30.000Z