“Digital sales have their squirrel’s share that goes up to 5%, as compared to the offline distribution sales channel.” – Nevil Patel, director, Ajanta-ORPAT Group. It’s early days for many of India’s traditional brands in the D2C space, but slowly and certainly, brands such as Ajanta-Orpat, Cornitos, LG, Kiehl’s, Havells and dozens of others are looking to own the customer journey from product development to last-mile delivery. From retail presence and traditional distribution, direct-to-consumer (D2C) is fast becoming the new buzzword for brands in India’s storied consumer products and goods market. Over the past few years, even traditional businesses have... This is an Inc42+ Member Exclusive story. Read this story on Inc42.Author: Shanthi S
Date : 2020-08-18T16:34:40.000Z