After cheaper entry-level subscription plans for its Indian users, online streaming giant Netflix has launched a Hindi interface to further the platform’s appeal in Tier 2 and Tier 3 cities.
Last month, the platform was testing a ‘Mobile+’ plan for Indian users priced at INR 349/month. Subscribers to the plan are able to watch high definition (HD) content on the platform, on a single device at a time.
Besides this, the company has four subscription plans, ranging from INR 199 to 799/month. While the plans worth INR 199, 349 and 499/month allow users to stream content on only one device, the higher-prices plans worth INR 649 and 799/month allow users to stream HD content on two and four devices simultaneously.
Users can switch to the ‘Hindi’ interface through language settings under the ‘Manage Profiles’ section. The platform offers viewers the choice to view their interface in 27 global languages. On Netflix, members can set up to five profiles in each account, and each profile can have its own language setting. Users outside India will also have the option to switch their user interface to Hindi.
Recently, the company also signed a deal for an entire floor with WeWork’s Nesco coworking centre, purchasing new office space in Goregaon, Mumbai. The new office space will be used by Netflix for visual effects work, a domain witnessing increasing demand across the country. The work will be carried out in collaboration with another company, Anibrain.
Netflix also owns a flexible workspace for 100 seats at The Executive Center at Maker Maxity in the Bandra Kurla Complex (BKC) and a 9,000 sq ft separate office in the same complex.
The rapidly expanding presence of Netflix in terms of workspaces, and the rolling out of India-specific subscription plans, have a lot to do with the company’s India outlook. Inc42 reported that the company was in talks with Network18’s Viacom18 entertainment network for a multi-year partnership to source at least 10 shows, mainly in Hindi.
In the last few years, the global video streaming company has been betting big on India — in terms of money as well as the content strategy for Indian viewers. Last year, Netflix founder and CEO Reed Hastings had said that the company would invest INR 3000 Cr to produce original content for the Indian market over 2019-20.
The post Netflix Introduces Hindi Interface To Lure Indian Viewers appeared first on Inc42 Media.
Author: Harshit Rakheja
Source : https://inc42.com/buzz/netflix-introduces-hindi-interface-to-lure-indian-viewers/
Date : 2020-08-07T11:08:28.000Z