Nestle, today is the world’s leading nutrition, health and wellness company which has long been considered a beacon of commercial stability. It has been ruling the food industry from the last 150 years. Nestle is a transnational food and drink company headquartered in Vevey, Switzerland being the largest food company in the world.
Nestle’s products include all the food items like baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. 29 of Nestle’s brands have annual sales of over $1 billion, including Nespresso, Nescafe, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel, and Maggi.
Many of the efficient food and beverage companies are often considered as reliable, especially in times of surprise and financial unpredictability, times that 2016 frequently reproduced.
In 2015, it is thought that the company sold $90 billion worth of goods across almost 200 countries. Some estimate that out of every cup of coffee drunk in the world, Nestle’s iconic Nescafe can claim ownership to making one in five.
Nestle since it's Inception
Nestle was founded in 1905 by a merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George and Charles Page, and Farine Lactee Henri Nestle, founded by Henri Nestle. The company grew significantly during the First World War and again in the Second World War, expanding its offerings beyond its early condensed milk and infant formula products.
Word of Nestle’s success spreads rapidly, and through determination, commitment, and a pioneering spirit he builds a thriving business. His innovation is the model for all those that follow throughout Nestle’s 150 years, which show the company’s skill in meeting and anticipating consumers’ changing needs.
Currently, the world consumes more than one billion servings of Nestle products per day. The company operates in around more than 197 countries and employs almost 340,000 people. Nestle still embraces its values, the famous Nest logo, and its headquarters in the city.
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Nestle's Growing up in an industrial age
Nestle’s story had begun in 1866, with the foundation of the Anglo-Swiss Condensed Milk Company, which launched Europe’s first condensed milk. This was another important product in the era which was before refrigeration when fresh milk used to spoil easily in transit. In 1905, the Anglo-Swiss merged with Nestle’s company to form the Nestle & Anglo-Swiss Milk Company.
The company’s early success was due to its investment in science-based products and modern factories were efficient. Railways and steamships gave Nestle & Anglo-Swiss access to new urban markets worldwide, and it made savvy use of modern advertising media like newspapers, magazines, billboards to educate people on product benefits. Namely, nutrition, quality, safety, affordability, and taste.
One other benefit that Nestle products have always offered is convenience and the sense of reliance too, and this became especially important after World War 2, when more women entered the workplace, and people demanded foods that were easy to prepare.
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By the period of 1938, people enjoyed Nescafe and started their day with it, the world’s first great-tasting instant coffee, simply by adding hot water. By 1948, they could enjoy a product called Nesquik, a cocoa-based powder that dissolves easily in cold milk. And by 1957, they could finish the day with Maggi pasta ‘ready meals’ in cans, which were hugely successful.
The kitchen products
Even before Nestle, Cans were in the market, but nutritious meals in cans weren't, and this quickly became a step of growth segment for Nestle. Such food product had a long life, they were easy to heat then eat, and one could even enjoy them cold. Cans were also simple to transport so that anyone could consume them on a camping trip, for instance, along with the cup of Nescafe.
The time raced to the 1960s, one could even enjoy the convenience of Nestle frozen foods and ice creams, which the company entered as domestic fridges and freezers grew in popularity. In 1986 Nestle went one step further by creating its own breakthrough Nespresso system, which evolved the conventional way people experienced premium coffee.
Nespresso is another Nestle innovation that enhances people’s quality of life, every day, every place. There's a special emotion associated strongly with chocolate, which brings a smile on the people's faces. Nestle first entered this business in 1904 when it took on export sales for Peter & Kohler, later adding brands such as Cailler and KitKat.
The future of nutritious food
Now Nestle business has expanded to beverages, waters, dairy, confectionery, pet care, even skincare. In 2011, it extended its leadership in Nutrition, Health and Wellness by creating Nestle Health Science, to develop nutritional healthcare products that target optimal brain health.
Such innovations will help Nestle address the global challenges of malnutrition, growing and aging populations, and obesity. This same passion for nutrition triggers a commitment to improve products by reducing salt, sugar and saturated fats, and fortify them with vitamins, minerals, vegetables, and whole grains.
Wrap Up
As Nestle’ celebrates 150 years, the company has stuck to its conviction that to prosper in the long-term, it must create value for shareholders, the communities where it operates, and wider society. The tag line of Good Food, Good Life stands true for the consumers.
Author: Vibhavari Madki
Source : https://startuptalky.com/story-behind-nestles-dominance/
Date : 2020-08-26T13:38:51.000Z