“You are the most powerful as long as there lives a gentleman in you!” When actor Ayushmaan Khurana spoke these words on International Men’s Day last year as part of a marketing campaign for The Man Company, it turned out to be a game changer for the men’s grooming brand. Called ‘The Gentleman’s Charter: Gentleman Kise Kehtein Hai’, the campaign that broke on Khurana’s and the brand’s social channels was shared 50K times in just the first 24 hours and received 82 Mn+ organic views. It also led to 25% increase in net revenue during the campaign period, 29% increase... This is an Inc42+ Member Exclusive story. Read this story on Inc42.Author: Shanthi S
Date : 2020-08-04T15:04:55.000Z