For The Love Of Lipsticks: How D2C Beauty Brand SUGAR Is Painting It Red

For The Love Of Lipsticks: How SUGAR Cosmetics Is Painting It Red“Pour yourself a drink, put on some lipstick, and pull yourself together,” said Elizabeth Taylor. For women, lipstick is not just a cosmetic product, it connotes confidence, fearlessness and independence. A woman’s love for lipstick goes way back to 3500 BC when for the first time the queen of ancient Sumeria coloured her lips using white lead and crushed red rocks. The red lip paint was then popularised by Egyptians including Queen Cleopatra, who crushed red cochineal insects to create the deep shade of red that epitomises lipsticks. later by Queen Elizabeth and then by Hollywood icons such as Marilyn... This is an Inc42+ Member Exclusive story. Read this story on Inc42.
Author: Shanthi S

Source : https://inc42.com/features/for-the-love-of-lipsticks-how-sugar-cosmetics-is-painting-it-red/


Date : 2020-08-21T15:00:25.000Z

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