“We want to give you the components that would make this shoe not just look like ours, but also match our approach to sustainability,” Joey Zwillinger, CEO of Allbirds wrote to Amazon’s Jeff Bezos, talking about a product sold on Amazon that was strikingly similar to Allbirds’ Wool Runner, a product created using wool. Zwillinger’s conviction and love for his products is something India’s D2C brands would relate to. Product is surely the king and product efficacy is the core to build the business for these digitally native brands. As we have seen in our previous articles, launching a D2C... This is an Inc42+ Member Exclusive story. Read this story on Inc42.Author: Shanthi S
Source : https://inc42.com/features/an-inside-look-at-the-product-journey-of-indias-d2c-brands/
Date : 2020-08-13T16:00:13.000Z