Online grocery is a tough nut to crack. Extremely low margins and struggles to maintain scale amid changing consumer trends, environmental factors and the greater degree of difficulty when it comes to fulfilment — it’s pretty much a challenge at every step. As Willy Kruh, global chair, consumer & retail business at KPMG International says, “Very few retailers get their online grocery model right, but when they do, it can be very successful.” In the last few years, we have seen the likes of Bigbasket, Grofers, FreshToHome, MilkBasket among others looking to conquer this sector. With their undying hunger to... This is an Inc42+ Member Exclusive story. Read this story on Inc42.Author: Meha Agarwal
Date : 2020-07-22T09:01:25.000Z