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Development in the communication sector has been fast and amazing. From letters, to landline phones; from pagers to smartphones, we have come a long way. And now, one of the most loved ways of communicating are messaging apps, which are making communication not just easy but fun too!
Speaking of the most trending messaging apps, one name that we won't afford to miss is Hike Messenger app owned by Kavin Bharti Mittal. With over 100 million users, this homegrown messaging app of India is giving fair competition to WhatsApp, the world's most preferred messenger app. Founded by Kavin Bharti Mittal in 2012, Hike Messenger is a billion-dollar startup today. Read on to know more about this successful Indian startup.
Hike Messenger - Company Highlights
| Startup Name | Hike Messenger |
|---|---|
| Headquarter | New Delhi |
| Founder | Kavin Bharti Mittal |
| Sector | Messaging App |
| Founded | 2012 |
| Parent Organization | Hike Private Limited |
| Website | hike.in |
Hike Messenger - Latest News | HikeLand
About Hike Messenger and How it Works
Founders of Hike Messenger and team
How was Hike Messenger Started?
Hike Messenger - User Acquisition
Hike Messenger - Competitors
Hike Messenger - Funding and Investors
Hike Messenger - Name, Tagline, and Logo
Hike Messenger - Growth
Hike Messenger - Acquisitions and Investments
Hike Messenger - FAQs
You may also like to read exclusive interview of Kavin Mittal: Hike Put India On The Social Media Map
Hike Messenger - Latest News | HikeLand
Tencent-backed Hike Messenger has introduced a new offering called HikeLand which is a mobile virtual world where people can participate in many activities. HikeLand allows users to hang out with their friends and watch videos together in a virtual environment. The move has come when sharing experiences via social networks has strengthened due to people staying at homes.
The early preview of HikeLand includes two shared experiences - ‘Home’ and ‘Big Screen’.
It explained that the home screen will be only for the user themselves, more like a private space. In this mode, users can watch YouTube videos and talk about it with another user. There will be eight themes to choose from and the home screen can be customized depending on the likes of the user. No one who is uninvited can enter this room.
Big screen, on the other hand, is unlike Home and is more open. Hike’s Big Screen allows users to watch videos with other people. To start with, Big Screen is currently powered by YouTube and would be running shows 24x7 around comedy, sports, and others. Users that enjoy similar content can be a part of it. While viewing the show/video of choice, users can find out more about others watching the same content through their profiles and even message them.
1/ We’ve been wondering why the world is still using decade old social experiences built for the 2G world - Messaging, Feed etc → It's time to move on
— Kavin Bharti Mittal (@kavinbm) June 17, 2020
Today @hikeapp we begin to change the way people hang out online. The ‘early preview’ for #HikeLand rolls out to a 100% today! pic.twitter.com/fg5sdZX2aZ
“With advancements in technology, so much is possible today that wasn’t even just a few years ago. The world has evolved, it’s time for social products as well. With HikeLand, we’re launching the world’s first mobile-first Virtual World. A brand new take on how people can hangout online, transcending beyond the limitations of the offline world”, Hike founder and CEO Kavin Bharti Mittal said.
The company said HikeLand is a homegrown product that has been built from the ground up keeping India in mind.
“It is an India-first product built for a mobile-first/mobile-only audience. Leveraging diversity of art skills and resources, HikeLand also brought together a design team of not only UI (user interface) and UX (user experience) but also fashion, art, and 3D artists”, it added.
About Hike Messenger and How it Works
Hike is Indian app and essentially is a cool messaging platform for chatting with funky and killer stickers that came in to innovate the messaging world. Hike, founded in 2012 by Kavin Bharti Mittal, was the first messaging and social technology company made in India. Some of the features of Hike are:
- Two-way option: This option on Hike enables the users to add or accept the contacts before messaging and also the application has security measures that allow the users to prevent messages from strangers.
- Offline messages: The users can receive message notifications even when the mobile data is disabled.
- Free SMS: Hike messenger allows its users to send free SMS to any given number.
- Theme based interface: The whole idea of Hike is having conversations using some interesting graphic mediums like reaction stickers etc.
Also Read: Top Funded Indian Startups in 2019
Founders of Hike Messenger and team
Kavin Bharti Mittal is the founder and CEO of Indian instant messaging app Hike, and also the son of business tycoon Bharti Mittal.
Before he started his venture, he was studying Electronics and Electrical Engineering at the University of New York and then went on to Imperial College in London to study further.
How was Hike Messenger Started?
All of this was based on a basic insight to make the messaging module a little bit more interesting. And right when the world was busy chatting on Whatsapp & Facebook, Kavin, owner of the hike app, thought of coming up with a trendy and cool way of messaging. And that’s how Hike was launched on 12-12-12. And it’d intrigue you to know that this application was made available in more than 100 countries ever since its launch.
Hike Messenger - User Acquisition
Operating in multiple countries can be a tedious task but Hike kept the users glued to the app using multiple marketing methods.
Following that, in August 2013, Hike launched its first-ever digital campaign which ran under the banner “keep your friends close”. The advertisement was a big hit and the users took it very well. Kavin knew that the key to any successful business is customer satisfaction. Hence the team started taking in real-time feedback from the users for further and better development of the product.
What also worked well for Hike was their tie-up with Airtel. They ran a scheme that if the user had an Airtel postpaid connection in India, they would be given free data for three months for using Hike Messenger. This campaign gave Hike the needed hike in their consumer base.
Hike also tied up with various brands like Dominos, CCD, Pizza Hut for discount coupons. This intrigued the actual customers and brought potential customers on board. With all these creative marketing strategies, Hike gained a base of 15 million loyal customers in just one year of inception.
Also Read: All You Need to Know About BankBazaar - The Pioneer Indian Fintech Company
Hike Messenger - Competitors
Hike Messenger competes with messaging platforms like WhatsApp, WeChat, Viber, and Telegram. All these platforms have a great market standing and each has its own set of user bases. Though Hike provides a unique kind of interface, it still faces cut-throat competition from these platforms.
Hike Messenger - Funding and Investors
Hike has raised a total of $261M in funding over 5 rounds. Their latest funding was raised on Aug 16, 2016 from a Series D round.
Hike was launched in 2012 and soon after in the next year they raised $7 million from Bharti SoftBank. And this funding went straight into launching the most popular USP of the app - STICKERS to increase their customer engagement. In March 2014, Hike raised $14 Million from Bharti SoftBank and putting this money into more innovative features on the application, soon Hike crossed the 20 Million user mark. In August 2014, Hike again raised $65 Million from Tiger Global.
In January 2016, Hike raised an undisclosed amount in a venture round. Again, in August 2016, Hike raised around $175 million led by Tencent and Foxconn Technology Group in a Series D round. With this latest round of funding the startup was valued at $1.4 billion and achieved the “unicorn” status.
| Date | Stage | Amount | Investors |
|---|---|---|---|
| August 2016 | Series D | $175M | Foxconn Technology Group, Tencent Holdings |
| January 2016 | Venture Round | Undisclosed | - |
| August 2014 | Series C | $65M | Tiger Global Management |
| March 2014 | Series B | $14M | Bharti Soft Bank |
| April 2013 | Series A | $7M | Bharti Soft Bank |
Also Read: The current insights and challenges of OYO Rooms
Hike Messenger - Name, Tagline, and Logo
Hike 4.0 launched on 26 August 2015 with the tagline 'Got a Gang? Get on Hike'
Hike ran a full fledged marketing and brand campaign across TV, radio, and Cinemas. The tagline for one of their TV ad was “Hike up your life” to convince youth to download the Hike app.
Hike Messenger - Growth
- In just one year of launching, Hike was rated #1 App on Android Playstore, iOS Appstore, and Windows Store and had a customer base of 15 million.
- In 7 years, more than 35 million user base out of which 60% of the base is in India and the rest is in Germany, the Middle East and other countries around the globe.
Hike Messenger - Acquisitions and Investments
Hike has acquired 3 organizations - CREO, InstaLively, and Thought Mechanics.
Their most recent acquisition was CREO on Aug 11, 2017. CREO is on a mission to build software that empowers every device to deliver new experiences every month. Thought Mechanics is a web development company acquired by Hike in January 2015. InstaLively helps broadcast your event Live in just a single click. Hike acquired InstaLively in June 2017.
| Acquired | Date |
|---|---|
| January 2015 | Thought Mechanics |
| June 2017 | InstaLively |
| August 2017 | CREO |
Hike has invested in WinZO on Feb 22, 2019. This investment - Series A - WinZO - was valued at $5M.
Hike Messenger - FAQs
What is Hike's origin country?
Hike is a messaging app originated in India and founded by Kavin Bharti Mittal.
Is Hike a Chinese app?
No, Hike is an Indian app.
Who is Hike Indian messenger app founder?
Kavin Bharti Mittal is the founder and CEO of Indian instant messaging app Hike, and also the son of business tycoon Bharti Mittal.
Who are the Hike investors?
Hike is mainly funded by investors Foxconn Technology Group, Tencent Holdings, Tiger Global Management, and Bharti Soft Bank.
What is Hike Timeline?
Timeline is an awesome hike feature where you can post photos and status updates.
What is Hike Rewards?
- Hike Rewards helps you expand your network on Hike. Invite your friends using exclusive invites offered by Hike and earn rewards by sending and receiving stickers to your friends.
- Earn points and redeem them for exclusive rewards and recharges.
Link : https://startuptalky.com/hike-messenger-success-story/
Author :- Rishabh Rathi
June 23, 2020 at 09:10AM
startuptalky