Studies show that millennials today engage most in the video content. Be it their social handles or video blogs essentially called vlogs these days. But the most interesting part is that this trend was anticipated by this bunch of entrepreneurs back in 2012 when they came together and launched this application called Roposo.
The entrepreneurs we are talking about are these three IIT alumni – Mr. Mayank Bhangadia, Mr. Avinash Saxena, and Mr. Kaushal Shubhank. Roposo - TV by the People is a unique social media platform where people express visually with homemade videos and photos. Read this article to know about Roposo, USPs, founders, business model, wiki, funding, growth, and future plans.
Roposo - Company Highlights
| Startup Name | Roposo |
|---|---|
| Headquarter | Gurugram, India |
| Sector | Social Network |
| Founders | Avinash Saxena, Kaushal Shubhank, Mayank Bhangadia |
| Founded | June 2012 |
| Parent Organization | Relevant E-Solutions Private Limited |
| Website | roposo.com |
About Roposo and How it Works
Roposo - USP and Innovation
Roposo - Target Market Size
Founders of Roposo and team
How was Roposo Started?
Roposo - Business Model and Revenue Model
Roposo - Funding and Investors
Roposo - Name, Tagline, and Logo
Roposo - Growth
Roposo - Future Plans
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About Roposo and How it Works
Roposo, also very commonly known as 'TV by the People' is an extremely innovative platform where the users are allowed to express visually with their own homemade videos and photos. This application offers an effortless browsing experience in integration with the user-generated channels.
The app users can easily watch what is relevant to them and also simultaneously connect with a wide audience from around the world. That’s not just it. The most interesting part starts here. With its creative and contemporary post creation and editing tools, the users can share their life, portray their unrevealed talents, and express their opinion on things that matter to them.
One of Roposo’s key advantages is its focus on multiple Indian languages (it offers content in 10 so far), which gives it an edge in smaller Indian cities and towns. Mayank says it also differentiates by creating a TV-like viewing experience and offering editing tools that make it easy for people to start broadcasting (about 30 percent of Roposo’s users have created content).
Video creators can also make money based on how much user engagement their content generates. The app offers a seamless, new-age TV-like browsing experience with a full-screen view and 25+ interest-based channels.
Roposo - USP and Innovation
The main unique selling proposition of the company is that it is essentially not an e-commerce player. In turn, Roposo is India’s first-ever fashion focused social networking platform for women. Being the only network in India that provides a 360-degree view of fashion to its users, the startup allows its users to post stories to establish interactions with the fashionistas and follow their fashion and style icons and review the products amongst an enormous range of other features on the application.
Along with all these features, Roposo facilitates its users with an excellent shopping experience from a large number of web stores and brands. As time goes by, to assist its women users, this app gets more and more personalized with the stories and other features according to the tastes and preferences of the user.
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Roposo - Target Market Size
Roposo’s main target audience lies in the female section of the society. With smartphones being so handy and the internet revolution, we see a huge rise in the target market for apps like this. The app users commonly have this one passion - fashion. It’s target audience mainly includes celebrities, designers, stylists, bloggers, and of course, the-girl-next-door.
Founders of Roposo and team
Roposo is founded by Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank.
- Mayank Bhangadia, Co-founder - Mayank is an IIT Delhi Alumnus, with a double Masters in Finance Management from ESCP Europe and in Petroleum Economics & Management from the Institut Francais du Petrole (IFP School). He honored his effective skills for almost three years as the Senior Management Consultant at Schlumberger Business Consulting. Before co-founding Roposo with his fellow co-founders, he had also co-founded Giveter.com in 2012.
- Avinash Saxena, Co-founder - Avinash comes from Dhanbad and also has graduated from IIT Delhi. He started his professional life with Evalueserve as Senior Research Associate, then took the great mantle as the CEO and Co-Founder at HTechHandsTalk Technologies. Here, he developed the Gesture recognition technology which followed by joining Zomato as its CTO. He co-founded Giveter.com in July 2012 with Mayank and Kaushal and now heads Roposo with them.
- Kaushal Shubhank, Co-founder - Born and brought up in Jamshedpur, he is currently heading the technology department at Roposo.com. Also an alumnus of IIT Delhi, this brilliant mind first worked at D.E. Shaw India Software Private Limited for over 3 years as Senior IT Member which was then followed by joining Mayank and Avinash at their first venture Giveter.com.
Roposo initially started with 20 employees, and today has a team of 141 employees.
How was Roposo Started?
Roposo team always intended to offer e-solutions that are relevant to people. Therefore under the company name, Relevant e-solutions, they commenced Giveter.com. It became a means for them to get an insight into the requirements and preferences of fashionable women. They were buying gifts and products for themselves.
Roposo team realized that to search for fashion products, women had to surf through several websites and then also did not find the product as specific as to their needs. They explored this opportunity and started Roposo, which focuses on fashion for women. It is a democratic platform for women, brands and fashion lovers to express their ideas, like, curate, discover, and inspire others.
Relevant read: Kevin Systrom: Co-Founder of Instagram, The Home Of Influencers And Celebrities
Roposo - Business Model and Revenue Model
Roposo mainly generates revenue through two modules namely advertisements and lead generation.
“We suggest interesting places near the user’s location. Brands can interact with users too”, says Kaushal, co-founder of Roposo.
The crux of the matter here is that though Roposo has more avenues of monetization to explore, this venture is already way too profitable with zero expenses in marketing or logistics, and a large chunk of investment in technology and products.
Roposo - Funding and Investors
Roposo has raised a total of $32.7M in funding over 5 rounds. Their latest funding was raised on Dec 11, 2018 from a Series C round.
| Date | Stage | Amount | Investors |
|---|---|---|---|
| July 2014 | Seed Round | $1 million | - |
| March 2015 | Series A | $5 million | Tiger Global Management |
| August 2015 | Series B | $15 million | Tiger Global Management |
| November 2018 | Series C | $5 million | Bertelsmann India Investments |
| December 2018 | Series C | $10 million | Tiger Global Management |
It is looking forward to raising $50 million in Series D round of funding this year.
Roposo - Name, Tagline, and Logo
Video-entertainment app Roposo has the tagline 'TV By The People'.
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Roposo - Growth
The venture has established itself as a niche player in the Indian digital space. The platform has more than 2.5 million active users and overall user-base of 4 million. The company is exceptionally growing at a rate of 100% every month with 7-8 lakh unique users joining the platform every month.
On an average, a user spends 2 hours per month on this application and the app has over 2 million screen views per day. Also, more than 2.5 lakh videos are created daily on Roposo and more than 4,00,000 posts a month.
The company has partnered with more than 300 websites, and collaborated with more than 500 brands. Their app is available in 10 languages and recently they launched men's section too.
Roposo - Future Plans
Kaushal says “Building product and technology is our concern, not profit. We want to build a community by reaching out to the customers and engaging them.”
The Roposo co-founders believe that their team is their biggest asset. In the journey forward, they are quite hoping to acquire efficient teams that build modern consumer-facing products, probably in fields like artificial intelligence and machine learning.
Link : https://startuptalky.com/roposo-success-story/
Author :- Rishabh Rathi
May 25, 2020 at 09:00AM
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