Today, nearly 6 billion people travel in Indian Railway and we Indians love this journey more than any other mode of transport. Train journeys, especially lengthy ones can get you hungry while you resist the desire to eat from the in-train caterer. The media has uncovered the pathetic side of train meals. This has made commuters apprehensive about consuming these meals.
To counter this issue, Manish Chandra came up with the concept of RailRestro. The objective of RailRestro is to ensure the easy and convenient availability of great food choices with variety & assortment and prepared in hygienic kitchen conditions for all consumer goods.
RailRestro - Company Highlights
| Startup Name | Railrestro.com |
|---|---|
| Headquarter | Patna, India |
| Sector | E-catering, E-commerce |
| Founders | Mr Manish Chandra, Ms Suman Priya (Co-founder) |
| Founded | 2015 |
| Parent Organization | Yescom India Softech Pvt Ltd |
| Website | railrestro.com |
| Contact | info@yescomindia.com |
About RailRestro and How it Works
RailRestro - Target Market Size
How was RailRestro Started?
Founders of RailRestro and team
RailRestro - User Acquisition
RailRestro - Startup Challenges
Check out this List Of The Best Food Startups In India - 2020
About RailRestro and How it Works
Railrestro.com was founded in the year 2015 to provide healthy & hygienic food in the Indian railways operated trains. It partnered with almost 8000 premium restaurants around the country. The company's vision is to make healthy and hygienic food available in the train.
Research shows statics of food poisoning in the train and people are helpless to eat non-healthy food while traveling. The company's motive is to provide all kinds of food to the Indian Railway travelers so that they can have healthy and well-cooked food in the train. Railretsro.com provides all kinds of meals on the wheel for travelers starting from baby food to the heavy Thalis of specific regions in the country.
Through its PAN-India based business, it has also helped numerous restaurants to increase their revenue by allowing them to deliver food in the train with the partnership of Railrestro.
Railrestro team believes in making the Indian Travelers railway journey a healthy, hygienic, and tasty one. The business slogan of the startup is “Ralrestro.com, spice up your train journey”.
You have numerous cuisines to pick from like North Indian, South Indian, Chinese, Mughlai, Hyderabad, Continental, Italian, Non-vegetarian, Vegetarian, and, of course, soft drinks. Besides all this, they ensure you that the local food suppliers, they have partnered with, cook hygienic food so that you do not have to rely on unhealthy snacks.
Railrestro tracks the train in real time and makes sure that fresh food is made available to the passengers travelling in the train through its network restaurants across India. Payments can be made directly online while placing the order or you can pay on delivery of the food too.
BONUS: You can use coupon code 'Restro 2020' and get 20% off of food orders from railrestro.com (applicable on orders above 299).
RailRestro - Target Market Size
The company is into the e-catering services and having the authorization of IRCTC e-catering, it is operating in PAN India. Till now, it has served almost 15 lakh meals on the train. The target audience is all the Indian railways' travelers. RailRestro is into e-commerce so all the measurement is done digitally with its AI-enabled website.
How was RailRestro Started?
Frequent railway journeys during Manish Chandra's (founder of Railrestro) college times made him realize the need for good food in the train. It was somewhere put in his mind to ring about some resolution to the food problems in the train. With the IRCTC portal and its partnership programs, the company came up in the market.
Initially, Manish discussed the idea with his family members and they are also the first investor of this company. His parents helped him to channelize and operate the business in the initial days. Later, Manish connected to different people in the same sector and fortunately, Railrestro.com received very good responses from the customers.
Relevant read: Steps Taken by Online Food Delivery Startups amid CoronaVirus Outbreak
Founders of RailRestro and team
Mr. Manish Chandra is the Founder and CEO of Railrestro.
Ms. Suman Priya is Director and Co-founder at Railrestro. She is Manish's wife and an inspiration who showed her faith in his idea and helped him with full zeal to actualize the business idea into a business operation.
Currently there are more than 100 people working in-office and more than 300 work as delivery chain, freelancer and Marketing professionals.
"We hire only those motivated youths who believe in startup concept and ready to work for it. Our team enjoy a lot while working in the office. The environment is friendly and lively. Clubbed birthday celebration, anniversary celebration, lunch parties and festivals are organized frequently", says Manish Chandra about the office culture.
Also read: Colonel Harland David Sanders: Nobody Does Chicken Like KFC
RailRestro - User Acquisition
The startup believes in providing a quality service to the passengers and that’s the single factor that attracts the customers to the brand. However, they are also onto the digital sphere so Google ads, Facebook campaigns, influencers programs also helped them to make Railretsro.com known amongst the general public at large.
RailRestro - Startup Challenges
"When we started our business the biggest challenge was to connect with the Restaurants and making them agree for the food deliveries in the train", recalls Manish Chandra, founder and CEO of Railrestro.
Initially the restaurant tie-ups were very difficult due to the trust issues and digital-unawareness. Slowly, their marketing team turned this hurdle into its strength by tie-up with more than 8,000 restaurants in each corner of the country.
Link : https://startuptalky.com/railrestro-success-story/
Author :- Rishabh Rathi
May 30, 2020 at 09:58AM
StartupTalky - Your Entrepreneurial Journey Starts Here!