Creating a mobile application is a career field of the 21st century and every day new opportunities are available in this stream. The tech folks nowadays earning plenty of money by getting their apps downloaded on iOS and Android devices. The famous gaming apps like candy crush, fruit ninja etc earn millions of dollar by getting downloaded on the smart phones. The revenue generation by the downloads is a very productive way to get some quick cash and this can be turned into a very flourishing career opportunity too.
A well-known example the Candy Crush or other famous apps are very big and have a strong base behind them, but if you are new and have some amazing mobile application in your kitty, then follow these steps to boost app downloads for your high earning in 2020
Add Productive Feature In Your App
Cool Trendy Icon Of The App
App Store Optimization
Cross-App Promotion
Get The Attention Of Social Media
Collaborate With Review Sites
Create A Video & Run Video Campaigns
Update Your App At Least Once A Month
Add New Content In Your App
Add Productive Feature In Your App
You can’t make an app or game which is already running in the market. Your app must have at least one unique feature that no other app has and that will compel users to download your app. For example, if you are making an organizing app to schedule the important appointments, then add some new functions in it, which no other similar kind of app offers to make your app stand out among the others.
For example, if you write, “Send in the final draft of paper tomorrow by 4 p.m. #journalism,” the app will then set a reminder for you at 4 p.m. tomorrow in your “Journalism” project. It should also allow you to effectively manage group work by assigning tasks to different people. This will surely boost app downloads on both heavily used operating systems namely iOS and Android.
Cool Trendy Icon Of The App
The first impression is very vital and the icon of your app is that first impression of your whole app.
People mostly tend to download interesting and innovative looking app icon. Crappy icons damage your app to the bottom and will indicate an unfinished or poorly made app. Optimize and beautify your icons to get the attention of every individual. Changing app icons is something users have been interested in for a long time. There are many reasons for this, but one stands out the most: changing the icon creates a more personal interaction, which, in turn, helps the user feel more connected and boost app downloads.
App Store Optimization
There are millions of people who search for games in google play store and app store directly.
Did you know that:
"About 63% of the downloads come from play store search. "
In order to get downloads, you must be visible. Optimize your app store page and title of your app. The app must be optimized very smartly that the keywords of the title will immediately pop your app first in the app store or Google Play store search list. The title of the app must be able to tell the whole tale about the app and still be eye catchy to get the attention. ASO (App Store Optimization) is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store. Thus, ASO is very important to boost app downloads.
Cross-App Promotion
If you are one successful app developer then this is the very cunning way to boost your app downloads. You can promote your app on the other app and can target the audience of another app also. But this strategy won’t work for the new app developers but already working app developers can take its full advantage. Publicizing your app through a cross-promotional platform will maximize your investment money by saving on advertising cost. This advertising method works by ad exchange, so by showing other ads, you gain credit to use to promote your app on other platforms. Finding the right viewer for your ads will be the least of your worries. Meanwhile, you’ll save on your advertising budget and see how effectively your user base is growing.
Get The Attention Of Social Media
Social media can be useful sometimes. Submit your app to social media like Stumble upon, Reddit, etc. and if your app deserves some attention, then you might be in for some better downloads. You can also create a blog about your app and regularly update it to notify people about the functioning and updates of your app.
Create at least one social media profile that you use to keep in touch with your users. Share all details about your app and be as descriptive as possible. Use the keywords that people use to search for apps like yours in the app store. Thus when people search for apps in your category on Google, your social media profile with all the relevant keywords will rank well and get you free visibility.
Social media websites have high authority on search engines and thus a social profile can easily rank well. Often share the link of your mobile app, a dedicated mobile app landing page or website to increase app downloads.
Also Read: Most Effective Ways of Using Twitter for Business in 2019
Collaborate With Review Sites
Reach out to the review website and influencers that can write about your app or make a video of it, even share it on Twitter. People normally like to read a review of the app before downloading it on their phones and if by any chance review is from some top review site then this will act like a cherry on the cake to boost app downloads. This review site for Android apps provides readers with a catalogue-style database, which lets them browse and search for apps by category. It also contains a “Latest Reviews” tab, which features the most recent app reviews. Here, you can write a brief description about your app’s main features, including screenshots and videos of your app, app pricing information, and user ratings. Users can install apps with just one click and instantly share these with their friends. This means that your app could get additional promotion with no extra effort on your part.
Create A Video & Run Video Campaigns
Make a stunning promotional video of your app and share it on the social media to get the attention of mass and let people know about the features of your app. A video is the king of the marketing world. 82% of businesses feel the video is an important part of their marketing strategy) and consumers do, too. 79% of consumers would rather watch a video to learn about a product, than reading text on a page. Creating an explainer video is a great way to increase your mobile app downloads because it shows users exactly what to expect when they download your app. It can also encourage people to download your app over a competitor’s, simply because information for your app is more readily available.
Also Read: 13 Tips To Make A Video Ad To Pump Up Your Sales
Update Your App At Least Once A Month
Of course, it’s important to constantly analyze how users are interacting with your app in order to ensure that they remain engaged. Are they successfully using the app the way it was meant to be used? Are there any roadblocks that are preventing you from monetizing your app? You can use these insights to optimize your future campaigns. Perhaps you’ve noticed that many users from a certain source stop interacting with your app after a day or two. That may be because they weren’t a qualified audience, so you can choose to re-direct your campaign efforts to other acquisition sources. Regular updates are essential to staying in the limelight and removing the bugs from the app. And people loves to prefer fresh app download.
Add New Content In Your App
Creating compelling and relevant content to promote your app can help you reach more potential users. It may be in the form of online articles, sponsored content, videos, or infographics, although it depends on your audience’s consumption habits. For a gaming app, you can produce walkthrough videos to show off your product’s rich visuals and gameplay to impress your audience. You can also share user-generated content to help build a sense of community. The content of the app should be unique and fresh so that users can easily connect with it.
Conclusion
Increasing the number of App downloads is always a challenging task. But if you follow the above steps, you can boost your App downloads and generate good revenue also. Apart from the above tricks, you should craft your strategy depending on your target audience as well. Generic tricks may not work for your target audience. Always stay updated with the trends of your industry and stand out among your competitors.
Are you using any other hacks to boost your App downloads ? then please share your thoughts in the comments.
Link : https://startuptalky.com/boost-app-downloads/
Author :- Parnas Ghosh
May 20, 2020 at 06:59AM
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